C L A S S I C I S M

i n 1 9 4 0 s  I t a l i a n   F a s h i o n


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Princess Nadia Brberini Colonna di Sciarra wearing a dress by La Boutique of Rome.
Photography by Clifford Coffin. British Vogue, May 1949.


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After the Second World War, Italians felt
the need to reconstruct their own Fashion Industry and to create a style that was  representative of national identity. Despite the desire for modernisation, antiquity remained an important reference in the Fashion design and photography of the time.





Extracts from “ Reorienting Fashion: Italy’s Wayfinding after the Second World War”. Written by Vittoria Caterina Caratozzolo. Published in “The Glamour of Italian Fashion since 1945”. V&A (2014)

PASQUALE DE ANTONIS. Galleria Borghese, Roma, 1947. From “Italian eyes” (2005)




White fox fur cape by Balzani draped over Antonio Canova’s statue of Paolina Bonaparte Borghese. Photography by Pasquale De Antoni,  Bellezza, July-August 1947. From “ The Glamour of Italian fashion since 1945” ED. by Sonnet-Stanfill (2014)


 
De Gasperi Zezza dresse modelled at the Baths of Diocletian in Rome.
Photography by Pasquale De Antonis.I Tessili Nuovi, 1948.